MS Word Quote Template XML Mapping URL to image

I am trying to get a URL from XML Mapping to update an image in the MS Word document.

Here you can see the XML mappings I have in the document:

and here you can see the output after I run the template from Dynamics 365

You can see the image url is getting pulled in properly by itself.  But when I try to include it in a {INCLUDEPICTURE} insert it doesn't work.  It turns the XML into plain text at best.

Any help would be appreciated.