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How to demote a Contact back to a Lead

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We are using Dynamics online 2011.

Our marketing dept have decided that many of the Contacts in the CRM are actually Leads. In past versions there was a 'demote' button or else it was possible to run a workflow to do this but I can't see a way to do it in 2011 online.

I could export and re-import as leads but that would imply losing history etc.

Can anyone suggest the best way forward?


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