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Marketing Automation Solutions for Dynamics CRM

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Hi All,

We are currently evaluating marketing automation solutions for our organization, which is a seasoned manufacturing org of about 1,400 employees with a large global footprint (though largest market in the US).  We are a small marketing ops team and need a solution that isn't too robust, and is still easy to use, while giving us solid email, analytics, and lead management functionality (can elaborate further if necessary).

My questions:

  • We are currently evaluating primarily ClickDimensions and Act-On.  Any suggestions/feedback on either one?
  • The main issue we're running into with ClickDimensions is the need to have a CRM license for every ClickDimensions user, which could get expensive.  Has anyone found a way to help mitigate/work around this cost?
  • Any other marketing automation solutions you'd recommend?

Thanks,

Taj


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