Linking Opportunities with Competitor and Product

Hello,

We are using CRM online version 9.

I had a requirement of creating a Product under Competitor which will be linked to an Opportunity.

I have created a lookup field which looks up the Product entity. Users click on Close Opportunity as Lost. Select Competitor field. Create new Competitor and also create a new Product from within the Competitor. This works fine.

I have the following requirements:

·        The competitor can have more than one product; - this is achievable. I would create 2 or 3 fields which looks up the Product entity.

·        The opp will show the competitor we lost to and product;

·        At the competitor level we can see all lost opps;

·        At the product level we can see all lost opps;

·        At the product level we can see all competitors;

Not sure about the rest.

Any help would be appreciated.

Thanx.