I'm trying to figure out if there is a way to link non-opportunity data to a campaign. It's easy to link an opportunity to a campaign, but what about contacts and accounts? When we evaluate whether or not a campaign was successful, obviously the monetary value of the associated opportunities comes into play, but it is also important for us to take note of the amount of contacts and or accounts that were established as well. Any insight or help with this would be much apprecaited.
John